Asian-American Marketing - Tips and Facts

• Asians are the fastest-growing minority groups in the United States.
• Asian has high degree of brand loyalty.
• Visual components can be used broadly as a means of overcoming language barriers.
• Asian-Americans were geographically clustered within US cities, allowing more efficient targeting of the population.
• More and more bankers speak Mandarin, Cantonese, Vietnamese and Korean at branches where that's important to the customer base. 
• Chinese and Vietnamese signs, posters, advertising circulars are used to pull customers in.
• and many more